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BRIEF
General Information
What is your brand/company name?
What is your brand tagline/slogan?
Can you describe what your company does?
What services or products does your company produce?
What is your mission and vision?
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Brand Tone of Voice
How do you think/want your audience describes your company?
Emergency
Luxury
Gentle
Powerful
Funny/Fancy
Serious
Friendly
Official
Creative
Nostalgic
Local
International
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Brand Archetypes
Explore spirituality
Innocent (safety)
Sage (Understanding)
Explorer (Freedom)
Leave Legacy
Outlaw (Liberation)
Magician (power)
Hero (Mastery)
Pursue Connection
Lover (Intimacy)
Jester (Enjoyment)
Everyman (Belonging)
Provide Structure
Caregiver (Service)
Ruler (Control)
Creator (Innovation)
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About Product
Who do you consider peers/competitors in your market?
How are you different from your competition? What are your competitive advantages?
If available, please provide information on the products and the number of SKUs. (Please list them below if applicable.)
What are marketing claims that you can say about your products?
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Target Customers
Can you identify and describe your target audience? (Age, gender, social class, location)
Please select your customers' socioeconomic status (NRS equivalent)
A . Higher professional and managerial occupations
B . Lower managerial and professional occupations
C1 . Intermediate occupations
C1 and C2 . Small employers and own account workers
C3 . Lower supervisory and technical occupations
D . Semi-routine occupation
D2 . Routine occupations
E . Never worked and long-term unemployed
Are you focusing just on this market or are you trying to hit other markets as well?
How do you connect with your target audience?
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Design Goals
What did you like or dislike about your past designs?
Is there anything from your past marketing material that you would like incorporated into the new project?
Why are you looking for something new?
Are there any restrictions or limitations to consider when designing this project?
What are the most important 1-3 things you want the packaging to do? (Packaging Objectives)
Write prioritized communication in order of importance. (Communication Hierarchy)
Design considerations: (It could include merchandising considerations, dual PDP, multiple components, back panel considerations, category color conventions, ideas you'd like to explore, level of evolution vs. line extension vs. new creative, etc.)
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Timing
Tell us about your deadlines.
Special considerations e.g. overseas supplier, wave date, etc.
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Contact Informations
Please enter your email address
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