Blu Bank Card Packaging: Creative Unboxing Design
DIELINE AWARDS WINNER 2021
THIRD PLACE
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Services
Packaging Design
Art Direction
Product Design
Challenge
Blu Bank card packaging design was created to transform the customer’s first physical interaction with a fully digital bank into a memorable brand experience. The challenge was to develop packaging that felt minimal, secure and intuitive while reflecting Blu’s friendly and contemporary identity.
Solution
DEEEZ developed the Blu Bank card packaging design around a guided tear-open mechanism that turns card delivery into an engaging unboxing experience. Layered paper, embossed details and subtle opening cues gradually reveal the brand, welcome message and card.
The result is a compact, tactile and memorable packaging experience that connects Blu’s physical card delivery with its digital banking journey. Beyond protecting the card, the packaging was designed as part of Blu’s wider brand experience. Its compact format, controlled opening sequence and tactile details create a clear connection between the physical and digital journey, helping the bank deliver a consistent, recognisable and user-focused experience from the very first interaction.
Designed by Deeez.co
Creative Director: Yekta Jebelli
Art Director: Mostafa S. Ebrahimi
Graphic Designers: Mostafa S. Ebrahimi, Erfan Hakkani
Present: Nardin Hagholyaghin
3D: Ali Bitaraf, Mostafa S. Ebrahimi
Motion Design: Ghazal Chavoshi
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