The way of dealing with packaging has been undergoing major changes in recent years. Store aisles and shelves have given way to online stores and Instagram posts, and as a result, the digital capabilities of a package have become even more important than its printing techniques. In addition, the packaging itself can become a means to experience, play, think, and go viral in the virtual world, and this contributes to the presence and promotion of brands in the digital world in an exciting way. Adding AR capabilities to brands acts as a gateway that allows the audience to take a step from the physical world of packaging into the digital world of the brand. We’ve also used this feature and placed a game ticket on each can! All you have to do is hold the can and use your phone to scan the QR code so that you can enter each superhero’s private world and help them fight monsters.
The target audience of this product is the generation that experienced entertainment such as animation, comic strips, and point-and-click games on old consoles when they were children. Creating AR-capable games on the packaging is a way for the consumer to interact more with the packaging, which can, in turn, lead to greater brand loyalty and consumer enthusiasm. By running the game with the first purchase of Ace Squad energy drink, you become a member of the Ace Squad Customer Club, and you can use the points you earn in the game towards discounts on your online purchases from the Ace Squads website.
