BABY FIRST
Interactive Kids Care Branding & Packaging
DIELINE AWARDS WINNER 2021
THIRD PLACE
Presented by Adobe
We’ve revolutionized children’s skincare through a perfect blend of playful design and interactive technology. The comprehensive product line features cute cat characters across all products, and skincare essentials, each thoughtfully designed with color-coded elements that maintain brand consistency while differentiating product categories. What truly sets this design apart is its innovative integration of Augmented Reality technology – each product includes a QR code that transforms these charming cats into interactive digital companions on Instagram, creating an engaging experience that both entertains and educates children about skincare routines. This harmonious fusion of premium aesthetics, child-friendly appeal, and cutting-edge AR functionality represents a new generation of packaging design that extends beyond traditional boundaries to create meaningful connections between physical products and digital experiences.
GO VIRAL!
BabyFirst's innovative AR Instagram filters transform traditional packaging into a powerful social media marketing tool, creating organic viral potential through user-generated content. When children interact with the playful cat characters through the AR filters, they naturally want to share these delightful moments, encouraging parents to post their kids' experiences on social media. This interactive feature not only enhances brand engagement but also amplifies BabyFirst's digital presence through authentic, shareable content. The AR filters serve as a contemporary marketing strategy that leverages children's natural affinity for digital play, while the cute cat characters and engaging animations make the content highly shareable across social platforms. This strategic integration of AR technology helps position BabyFirst as an innovative leader in the children's care market, fostering brand loyalty through interactive experiences that resonate with both young users and their social media-savvy parents.
Packaging Design
& Brand
Development
DIELINE AWARDS WINNER 2021
THIRD PLACE
Presented by Adobe
DEEEZ Studio’s comprehensive brand development for BabyFirst demonstrates meticulous attention to detail across every touchpoint. The brand identity system features a clean, white-based foundation complemented by a thoughtfully curated pastel palette that differentiates product categories while maintaining visual cohesion. Each cat character was strategically designed with distinct personalities and color schemes, creating a memorable visual language that extends from packaging to digital interactions. The design system successfully balances premium aesthetics with child-friendly appeal through minimalist typography, intuitive color coding, and playful illustrations. This Pentawards-nominated design project represents a holistic approach to children’s skincare branding, where every element – from the physical packaging to the AR experiences – works in harmony to create a brand that’s both innovative and trustworthy. BabyFirst’s transformation of everyday skincare routines into engaging, educational moments exemplifies how thoughtful design and modern technology can elevate a brand’s position in the competitive children’s care market while creating meaningful connections with its audience.
Designed by Deeez.co
Creative Director: Yekta Jebelli
Art Director: Mostafa S. Ebrahimi
Logo Design: Behzad Kazem Nia
Packaging Design & Illustrator: Yekta Jebelli
Graphic Designer: Saba Emami, Behzad Kazemnia
3D & Animation Artist: Ali Bitaraf
Design Development: Erfan Hakkani, Negin Samimi
XR Designer: Mostafa S. Ebrahimi
Instagram Filters: Rezvan Deljou, Taha Esmat Talab
Motion: Mohammad Ardeshiri