Be.

IG.

YT.

CREDITS:

COMMISSIONED BY DEEEZ.CO

ART DIRECTOR:SEYYED MOSTAFA SEYYED EBRAHIMI

CREATIVE DIRECTOR:YEKTA JEBELLI

PACKAGING DESIGNERS:MOHAMADREZA ALAEI, SEYYED MOSTAFA SEYYED EBRAHIMI

ILLUSTRATOR:MOHAMADREZA ALAEI

ANIMATOR:MOHAMMAD ARDESHIRI, MOHAMADREZA BIDABADI

PRESENTATION:ERFAN HAKKANI

ABOUT:

DEEEZ.CO

Ⓒ ALL RIGHTS RESERVED.

FRUITAWA

The Goodness
Of Nature!

DIELINE AWARDS WINNER 2021
THIRD PLACE

Presented by Adobe

Saffron was cultivated, used as a dye and woven into expensive materials, before it was a staple of every Middle Eastern country. The importance that Saffron holds to Persian cuisine, however, cannot be overstated. This unique spice has enjoyed a special place in Persian food, art, trade, and medicine, forming an intimate bond to Persian culture.

Persiana Saffron was born out of respect for quality of Persian saffron and with the aim to share the versatile cooking opportunity and health benefits of saffron with the rest of the world. For centuries the “Red Gold” has been associated with bright colours and exclusivity. Saffron was the symbol of affluence and power in the courts of kings and emperors and to this day it is prized as a rare and exceptional spice in the finest kitchens of the world.

Persaina Saffron continues this legacy by reintroducing pure Persian Saffron and all its glory.

LOGO STORY

Forbidden Fruit is a name given to the fruit growing in the Garden of Eden which God commands mankind not to eat. In the biblical narrative, Adam and Eve eat the fruit from the tree of the knowledge of good and evil and are exiled from Eden.

Concept of Hands

The concept of hand-picked products came from the meaning of being hand-picked, selected carefully with a particular purpose in mind. Here we tried to create a dynamic logo using the concept of fine products picked by poetic hands.

Concept of Hands

The concept of hand-picked products came from the meaning of being hand-picked, selected carefully with a particular purpose in mind. Here we tried to create a dynamic logo using the concept of fine products picked by poetic hands.

DIELINE AWARDS WINNER 2021
THIRD PLACE

Presented by Adobe

Saffron was cultivated, used as a dye and woven into expensive materials, before it was a
staple of every Middle Eastern country. The importance that Saffron holds to Persian
cuisine, however, cannot be overstated. This unique spice has enjoyed a special place in
Persian food, art, trade, and medicine, forming an intimate bond to Persian culture.

Saffron was the symbol of affluence and power in the courts
of kings and emperors and to this day it is prized as a rare and
exceptional spice in the finest kitchens of the world.
Persaina Saffron continues this legacy by reintroducing pure
Persian Saffron and all its glory.

DIELINE AWARDS WINNER 2021
THIRD PLACE

Presented by Adobe

Saffron was cultivated, used as a dye and woven into expensive materials, before it was a staple of every Middle Eastern country. The importance that Saffron holds to Persian cuisine, however, cannot be overstated. This unique spice has enjoyed a special place in Persian food, art, trade, and medicine, forming an intimate bond to Persian culture.

Saffron was the symbol of affluence and power in the courts
of kings and emperors and to this day it is prized as a rare and
exceptional spice in the finest kitchens of the world.
Persaina Saffron continues this legacy by reintroducing pure
Persian Saffron and all its glory.

PHOTOGRAPHY

& Brand
Development

DIELINE AWARDS WINNER 2021
THIRD PLACE

Presented by Adobe

Saffron was cultivated, used as a dye and woven into expensive materials, before it was a staple of every Middle Eastern country. The importance that Saffron holds to Persian cuisine, however, cannot be overstated. This unique spice has enjoyed a special place in Persian food, art, trade, and medicine, forming an intimate bond to Persian culture.

Persiana Saffron was born out of respect for quality of Persian saffron and with the aim to share the versatile cooking opportunity and health benefits of saffron with the rest of the world. For centuries the “Red Gold” has been associated with bright colours and exclusivity. Saffron was the symbol of affluence and power in the courts of kings and emperors and to this day it is prized as a rare and exceptional spice in the finest kitchens of the world.

Persaina Saffron continues this legacy by reintroducing pure Persian Saffron and all its glory.

LET'S TALK ABOUT YOU

Get in touch

DEEEZ | CREATIVITY & DESIGN