Fruitawa translates to “fruit and Eve.” a company that has begun operations with the goal of supplying England and Europe with Iranian products. The interest in floral and plant patterns among British people dates back to the middle of the 19th century and the creation of Art Nouveau. Many companies in the tea, spice, and food industries have tried in recent years to incorporate this beauty on the packaging so that it will catch the eye of the customer in addition to displaying the product. On the other hand, Iranians have historically partitioned the image and text space in their miniatures with flowers, decorative plants, tables, and frames. The purpose of the reasons mentioned above was to offer products containing Iranian saffron for sale in England.
Forbidden Fruit is a name given to the fruit growing in the Garden of Eden which God commands mankind not to eat. In the biblical narrative, Adam and Eve eat the fruit from the tree of the knowledge of good and evil and are exiled from Eden.
The concept of hand-picked products came from the meaning of being hand-picked, selected carefully with a particular purpose in mind. Here we tried to create a dynamic logo using the concept of fine products picked by poetic hands.
saffron flower, floral designs, table drawings, and women who have always played a significant role in saffron production were all combined in a contemporary way for this design, according to extensive research by the Fruitawa marketing, sales team and our research team. We also considered the interest of the British people in designs that evoke the feeling of plants in these designs. The most crucial aspects of the brief were its quality, its execution, and its unique structure.