Be.

IG.

YT.

Blu Bank packaging design by DEEEZ transforms card delivery into a tactile and engaging unboxing experience for a fully digital bank.

Huggin Muninn | The lost eye

Concept by:

DEEEZ Design & Creativity ltd

Ⓒ ALL RIGHTS RESERVED.

DIELINE AWARDS WINNER 2021
THIRD PLACE

Presented by Adobe

Huggin Muninn
The Lost Eye

Concept & Storytelling: A Myth Trapped in Glass
Created by DEEEZ Design & Creativity Ltd, Huggin & Muninn — The Lost Eye turns ancient mythology into a physical beverage experience. Inspired by Huginn and Muninn—the twin ravens of Odin in Norse mythology—this creative packaging design explores how storytelling can live directly inside an object rather than simply decorating its surface. In the original myth, Odin sacrifices one of his eyes for infinite wisdom, and his ravens become his way of seeing the world. Here, that narrative is reimagined through a 12-year-old Highland Scotch Whisky. The glass vessel acts as the cask holding both the spirit and the submerged lost eye at its base. Driven by curiosity to retrieve the eye from the cask, the raven dives inward and becomes physically stuck inside the narrow neck of the bottle. Rather than merely illustrating a legend, the object performs it, turning the consumer into an active participant every time they reach for the bottle.

DIELINE AWARDS WINNER 2021
THIRD PLACE

Presented by Adobe

Bottle Design, Sculptural Cork & Visual Identity

Translating this story into a tangible beverage product required an seamless fusion of structural bottle design, custom cork engineering, and minimalist graphic design. The trapped raven’s sculpted head functions as the bottle’s bespoke closure and stopper, suspending its beak inside the amber liquid just above the ceramic eye. Opening the bottle becomes part of the narrative gesture, requiring the user to pull the trapped raven from the vessel’s neck. To keep the focus on this central interaction, traditional paper labels were replaced with tactile glass embossing along the curved silhouette of the decanter. The wider brand identity and graphic design follow the same restrained philosophy, featuring a raw, minimal logotype and monogram that reference ancient Nordic forms without copying them. Across the secondary packaging, custom glassware, and art direction, the visual development draws directly from 17th-century Scandinavian still-life paintings—using dark tones, soft chiaroscuro lighting, and symbolic objects to create a quiet, frozen atmosphere that reflects curiosity, sacrifice, and time.

Creative packaging design brand world for Huginn & Muninn whisky by DEEEZ Design & Creativity Ltd, featuring an art-historical convex mirror, brand story manuscript, and custom spirits ritual accessories.

DIELINE AWARDS WINNER 2021
THIRD PLACE

Presented by Adobe

Pentawards 2026 Winner: Designing Beyond the Bottle

Recognized with a Pentawards 2026 award in Professional Conceptual Work – Beverages, Huggin & Muninn demonstrates how deep brand mythology elevates beverage drink design from a simple container into a lasting cultural artifact. In a saturated spirits market, what stays in people’s minds is rarely a standard bottle shape or a loud label—it is the emotional resonance of a story consumers can touch and interact with. By weaving form, function, and art history into a single cohesive gesture, this award-winning packaging design transforms a beverage product into an unforgettable ritual and collector’s experience.

Overhead flat-lay of award-winning creative packaging design for Huginn & Muninn whisky by DEEEZ Design & Creativity Ltd, showcasing an open embossed glass bottle spilling amber spirits across draped linen in a Vanitas still-life scene.
Award-winning creative secondary packaging and bottle design for Huginn & Muninn whisky by DEEEZ Design & Creativity Ltd, featuring an empty custom glass bottle, sculpted raven closure, and tactile brand artifacts inside an emerald velvet collector’s casket.

If this project resonates with you and you are interested in collaborating with DEEEZ Design & Creativity Ltd on bespoke bottle design, structural packaging, or brand storytelling, get in touch with us here.

Designed by Deeez.co
Creative Director: Yekta Jebelli
Art Director: Mostafa S. Ebrahimi
Design Director: Mohsen Saeb
Industrial Designer: Hossein Saeb
Research: Negin Samimi
Logo Designers: Mohsen Saeb
Creative Designers: Negin Samimi, Mohsen Saeb
3D Artists: Mostafa S. Ebrahimi, Hossein Saeb
Motion Design: Ghazal Chavoshi, Mostafa S. Ebrahimi, Mohsen Saeb

Blu Bank, bank card packaging, banking packaging, card delivery, welcome pack, structural packaging, packaging structure, packaging design, unboxing experience, opening experience, tear-open packaging, perforated packaging, interactive packaging, tactile packaging, embossed packaging, paper engineering, paper packaging, minimal packaging, monochrome packaging, white packaging, fintech branding, digital banking, customer experience, brand experience, user experience, service packaging, financial services design, packaging innovation, card reveal, brand touchpoint, DEEEZ 
بلوبانک، کارت بلو بانک، طراحی کارت بلوبانک، بسته بندی کارت بانکی