OOH MY BOX! | Lowkey innocent. Highkey not.

Interactive Packaging Design Challenging Intimacy Taboos  Oh My Box! is a speculative packaging concept that challenges the taboos surrounding sex toys and intimacy in romantic relationships. Positioned at the intersection of sexual wellness and design, this project redefines packaging as a space for shared curiosity, expression, and playful connection.  Through a multi-sensory approach—combining tactile elements, augmented reality, and audio interaction—the box invites users to co-create a personalised unboxing experience. The surface is intentionally minimal and unbranded, concealing an AR layer that activates with a smartphone scan. Hidden visuals and prompts emerge, responding in real-time to how the user touches, marks, or customises the box.  Each box is different. By ticking boxes, scribbling answers, or scanning custom codes, the interaction becomes intimate, collaborative, and personal. An added audio component allows the mood to shift—between whispers, soundscapes, or pulses—according to the users’ choice.  Oh My Box! proposes a future where packaging becomes a medium for dialogue—not just a wrapper, but a trigger for emotional and sensual engagement. In doing so, it reframes the narrative around pleasure products, removing shame and encouraging couples to explore together.