Skincare Packaging Design for Seagull
WBDS Bronze Award Winner
DIELINE AWARDS WINNER 2021
THIRD PLACE
Presented by Adobe
Seagull skincare packaging design and branding focused on creating a clearer, more cohesive, and clinically confident identity for a heritage skincare brand with more than five decades of pharmaceutical expertise across the MENA region and GCC markets.
The project involved redefining the brand architecture, redesigning both the Persian and English logotypes, and developing a unified packaging design system that better reflects Seagull’s scientific foundations. While the brand had earned strong consumer trust through years of dermatological expertise, its visual language had become fragmented and outdated. Our goal was to create a modern, science-driven skincare brand identity that improves product navigation, strengthens shelf impact, and positions Seagull for future growth in an increasingly competitive skincare market.
The Challenge
As Seagull expanded its product portfolio, the brand faced increasing complexity across its packaging range. Different categories, inconsistent visual elements, and an outdated design language made it difficult for consumers to quickly understand the product hierarchy and navigate the portfolio. Although the brand had established strong credibility through decades of pharmaceutical and dermatological expertise, its packaging no longer communicated the same level of scientific authority and premium quality expected by contemporary skincare consumers. The challenge was to modernise the visual identity while preserving the trust, recognition, and heritage that existing customers associated with the brand.
Brand Strategy
and Architecture
DIELINE AWARDS WINNER 2021
THIRD PLACE
Presented by Adobe
The redesign began with a comprehensive review of Seagull’s brand architecture. We developed a clearer system that allowed different product categories to exist within a unified visual framework while maintaining their individual characteristics.
This strategic foundation helped simplify communication across the portfolio and created a stronger relationship between the master brand and individual product lines.
Logotype Redesign
As part of the rebranding process, both the Persian and English logotypes were redesigned to achieve greater consistency, clarity, and professionalism.
The updated typography reflects Seagull’s scientific expertise while introducing a more contemporary appearance. The new logotypes create stronger recognition across digital and physical touchpoints and support the brand’s long-term positioning as a modern dermatological skincare company.
Building a Unified Skincare Packaging
Design System
DIELINE AWARDS WINNER 2021
THIRD PLACE
Presented by Adobe
We developed a unified packaging design system to bring consistency, clarity, and structure across Seagull’s growing product portfolio.
Through refined typography, clear information hierarchy, disciplined spacing, and a colour-coded categorisation framework, the new system helps consumers quickly identify products, understand benefits, and navigate different categories with ease.
The visual language balances pharmaceutical credibility with contemporary skincare aesthetics, creating a brand experience that feels clinically reliable, premium, and future-ready.
Results
The redesign transformed Seagull into a more cohesive and scalable skincare brand. The new packaging architecture strengthens brand recognition, improves shelf impact, simplifies product navigation, and better communicates the brand’s scientific expertise across regional and international markets.
About DEEEZ
DIELINE AWARDS WINNER 2021
THIRD PLACE
Presented by Adobe
DEEEZ is an award-winning branding and packaging design agency based in London, working across branding, packaging, digital experiences, and immersive storytelling.
We help skincare, beauty, wellness, food, and healthcare brands create meaningful identities and commercially effective packaging systems. Our work has been recognised by Pentawards, Muse Design Awards, The Dieline, World Brand Design Society, and Packaging of the World.
Designed by Deeez.co
Creative Director: Yekta Jebelli
Art Director: Mostafa S. Ebrahimi
Graphic Designers: Saba Emami, Erfan Hakani, Faezeh Seidi, Negin Samimi, Mona Safavi
Design Development: Negin Samimi, Saba Emami, Mehdi Ahangar
Logo Redesign: Erfan Hakani, Mostafa S. Ebrahimi
3D Artist: Sepehr Khoshnazar
Motion Designer: Ghazal Chavoshi